U.S. Department of Energy Has New Consumer Education Campaign

The U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs), aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.

“Americans spend about $2,000 per household on energy every year—but many of them could save a few hundred of that without changing their lifestyle,” said Energy Secretary Steven Chu. “Many American families can take simple steps to reduce their energy bill, while making their homes more comfortable, and use that money for something they really need or want.”

The PSAs direct homeowners to Energy Savers, where they can find tools and information to help them make their homes more efficient. Energy-saving tips on the website include:

  • Saving more than $100 a year on heating and cooling bills by using a programmable thermostat to make sure you are only conditioning your home when you need to be;
  • Upgrading 15 of the traditional light bulbs in your home, which could save you about $50 per year; and
  • Using Energy Star qualified appliances to save even more.

See the “Cliff” and “Oven” PSAs on the U.S. Department of Energy’s YouTube channel.

“We are thrilled to continue our partnership with DOE on this vital energy efficiency campaign,” said Peggy Conlon, president and CEO of the Ad Council. “These PSAs will demonstrate to homeowners nationwide the variety of energy efficient alternatives that can provide sustainable savings over time.”

“We have a long history with, and are committed to supporting, the Ad Council on public issues affecting our nation,” said Duff Stewart, president and CEO of GSD&M. “That’s why we are honored to partner with the U.S. Department of Energy on the topic of energy efficiency and to help communicate easy ways to save money at home.”

Following the Ad Council’s model, the announcements will be distributed to media outlets nationwide and will run and air in advertising time and space that is donated by the media.

To see tips and the ads prepared as part of the campaign, visit the Energy Savers website.

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